ek chhapai ka karya, jise padha na ja sake, bina uddeshya ka utpaad ban jata hai।

A printed work, which cannot be read, becomes a product without purpose.

A printed work, which cannot be read, becomes a product without purpose.

unhe imaraton aur kitabon ko behtar dhang se design karne ke naye tareeke banane chahiye. computer swiss typography ka ant tha!

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

ve ab imaraton aur kitabon ko banane ke liye computers ka istemaal karte hain, par naye vicharon ke sath kabhi nahi।

They work now with computers for building buildings and books, but not ever with new ideas.

They work now with computers for building buildings and books, but not ever with new ideas.

aaj hum chhape huee sahitya ke itne bhari sailaab mein doobe hue hain ki vyaktigat karya ka mulya gir gaya hai, kyunki hamare vyast samkalin aaj jo kuch bhi chap raha hai, use poori tarah se apna nahi sakte. typography ka yeh kaam hai ki woh chhape huee samagri is tarah se vibhajit kare, vyavasthit kare aur vyakhya kare ki paathak ko apni pasand ki cheez milne ka accha mauka mile।

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.

design karne ka matlab yojana banana, vyavastha karna, judna aur niyantran mein rakhna hai. sanksep mein, yeh har tarah ki arajakta aur durghatna ka virodh karta hai।

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

typography ka ek spasht kartavya hai aur woh hai likhit roop mein jaankari pahunchana. koi bhi tark ya vichar typography ko is kartavya se mukt nahi kar sakta।

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.